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بصورت کلی دو نوع بازار یا مارکت داریم . بازار های یک طرفه و دوطرفه .
در بازار های یک طرفه مانند بورس تهران شما می توانید با آورده مالی خود سهامی را بخرید و بعد از گذشت زمان سهامی را که خریده اید با سود یا زیان بفروشید .
اما و به این ترتیب از کاهش قیمت ها هم سود کنید .
همانطور که گفته شد شما در این گونه معاملات ، با خرید یک سهام می توانید پس از مدتی سهام خود را بفروشید و در این حالت درصورتیکه سهام شما در این مدت شاهد افزایش قیمت بوده ، شما سود کرده اید و بالعکس شما با پایین رفتن قیمت سهام دچار زیان شده اید .
در معاملات دوطرفه شما حتی درصورتیکه قبلا سهامی را نخریده اید ، می توانید پوزیشن فروش روی آن گرفته و از تغییرات قیمتی آن سود یا زیان کنید .
درصورتیکه شما وارد معامله فروش شده باشید ، به شرط کاهش قیمت سهام مورد نظر شما سود کرده اید .
باز کردن پوزیشن خرید : وقتی شما به منظور ورود به معامله خرید ، اقدام به خرید سهام یا کالایی می کنید به آن (لانگ) گفته می شود .
باز کردن موقعیت فروش : وقتی شما به منظور ورود به معامله فروش ، اقدام به فروش سهام یا کالایی می کنید (شورت) گفته می شود .
The financial services industry is at a pivotal moment as we move into 2025, with marketing strategies evolving rapidly to meet the demands of a tech-savvy, value-driven, and increasingly discerning customer base. From AI-powered personalization to sustainability-focused campaigns, the next five years promise transformative shifts that will redefine how financial institutions connect with their audiences
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